Social Media Influencer Course

Module 1: Introduction to Influencer World

● What is Influencer Marketing?
● Types of Influencers (Nano, Micro, Macro, Celebrity)
● Evolution of Social Media Platforms
● Opportunities & Career Paths in Influencing

Module 2: Social Media Marketing (SMM) Essentials
1. Platform Mastery
○ Instagram, YouTube, Facebook, Twitter (X), LinkedIn, Snapchat, Threads
○ Algorithm & Engagement Secrets
○ Content Strategy for Each Platform
2. Content Creation Skills
○ Photography & Videography Basics
○ Editing Tools (Canva, CapCut, InShot, Adobe Premiere basics)
○ Reels, Shorts & Stories – Trends & Hacks
3. Branding & Marketing
○ Building a Personal Brand
○ Hashtag Strategy & SEO for Social Media
○ Paid Promotions vs Organic Growth
○ Collaborations with Brands
4. Analytics & Growth
○ Insights & Metrics (Reach, Engagement, Conversions)
○ Tracking Growth & Optimizing Performance
○ Case Studies of Successful Influencers

Module 3: Basic Acting for Influencers
● Voice & Speech Training
○ Diction, Pronunciation, Voice Modulation
○ Creating Catchy Intros/Outros
● Camera Confidence
○ Overcoming Camera Shyness
○ Eye Contact, Expressions, Body Language
○ Recording Mock Reels & Ads
● Acting for Short-Form Content
○ Script Reading & Dialogue Delivery
○ Emotions & Expressions (Comedy, Serious, Romantic, Trend-based)
○ Role Play Activities & Skits
● Influencer-specific Performance
○ Storytelling for Brand Endorsements
○ Natural Product Placement Techniques
○ Engaging Audience via Acting

Module 4: Personality Grooming & Soft Skills
● Personal Styling & Presentation
○ Dressing for Camera & Public Events
○ Grooming Tips (Makeup, Hair, Hygiene)
● Confidence Building & Public Speaking
○ Stage Presence & Event Participation
○ Interview & Podcast Etiquette
● Mindset & Personal Growth
○ Handling Criticism & Online Trolls
○ Maintaining Work-Life Balance as an Influencer
○ Building Authenticity & Relatability

Module 5: Influencer Business & Career Development
● How to Pitch to Brands & Agencies
● Building Media Kits & Rate Cards
● Monetization (Ad Revenue, Affiliate Marketing, Sponsorships)
● Networking with Industry Professionals
● Legal Basics (Copyrights, Contracts, FTC Guidelines, Influencer Policies)
Final Project + Certification
● Students create a Personal Influencer Campaign:
○ Branding Strategy
○ Content Calendar (1-Month Plan)
○ Sample Reels/Posts
○ Mock Collaboration Pitch
● Evaluation by Mentors
● Certification as a Professional Social Media Influencer

This course will give students digital marketing knowledge + acting skills +personality grooming, ensuring they shine as complete influencers.